How to Run Mass Messages That Actually Convert

Mass messages are the most powerful revenue tool in an AI influencer's arsenal. A single well-crafted mass message can generate hundreds or thousands of dollars in minutes. But most creators either avoid them entirely (leaving money on the table) or spam subscribers until they unsubscribe.

This guide covers the complete mass messaging playbook—from timing and copy to pricing and A/B testing strategies that maximize PPV sales without burning out your subscriber base.

Understanding Mass Message Economics

Before diving into tactics, understand why mass messaging matters for AI influencer revenue.

The Revenue Math

Mass messages drive PPV (pay-per-view) sales, which typically represent 25-40% of total AI influencer revenue. For an account earning $5,000/month:

Revenue Stream	Percentage	Amount
Subscriptions	40-50%	$2,000-2,500
PPV/Mass Messages	25-35%	$1,250-1,750
Tips	10-15%	$500-750
Custom Content	10-15%	$500-750

A single successful mass message to 500 subscribers at $10 with a 15% conversion rate generates $750. That's potentially 15% of monthly revenue from one message.

Conversion Rate Benchmarks

What conversion rates should you expect from mass messages?

Message Type	Average Rate	Good Rate	Excellent Rate
PPV unlock	8-12%	15-20%	25%+
Vault promotion	5-8%	10-15%	20%+
Tip request	3-5%	8-12%	15%+
Renewal reminder	15-25%	30-40%	50%+

These rates vary dramatically based on message quality, pricing, timing, and subscriber relationship. The goal is continuous improvement, not hitting specific numbers.

Why Most Mass Messages Fail

Common reasons mass messages underperform:

1. Too frequent - Subscribers tune out daily sales pitches
2. Generic copy - "Hey babe check this out" doesn't convert
3. Wrong timing - Sent when subscribers aren't online
4. Poor pricing - Too expensive for perceived value
5. No urgency - No reason to buy now vs later
6. Wrong audience - Same message to all subscribers

Each failure mode has specific solutions covered in this guide.

Mass Message Types and Templates

Different goals require different message strategies.

PPV Content Messages

The most common mass message type. You're selling a specific piece of content.

Structure:

1. Personal greeting (feels individual)
2. Tease what the content contains
3. Create curiosity/desire
4. Include urgency element
5. Clear call to action

Template Examples:

Direct Tease: "Couldn't stop thinking about you today... ended up making something special 😏 I don't usually share stuff like this but I trust you won't tell anyone 🤫 [PPV attachment - $15]"

Story-Based: "So I tried on that new outfit you guys were asking about... let's just say it didn't stay on very long 🔥 Only sharing this with my favorites. You're one of them right? 💕 [PPV attachment - $12]"

Scarcity/Exclusive: "Sending this to just 50 people because it's a little too much for my regular posts 👀 If you're seeing this, I picked you. Don't disappoint me 😘 [PPV attachment - $20]"

Question Opener: "Remember when you said you wanted to see more of [theme]? I finally did it 😈 Almost didn't have the courage to send this but here we are... [PPV attachment - $18]"

Vault Promotion Messages

Driving traffic to existing vault content.

For New Vault Items: "Just added something new to my vault that I'm really proud of 🥰 It's a full [description] set with [X photos/videos]. First time I've done something like this... let me know what you think? Link in my vault 💋"

For Sales/Discounts: "Quick favor? I'm clearing out some of my vault this week and wanted to give you first pick 💕 [Set name] is 40% off for the next 24 hours. After that it goes back to full price. Grab it while you can! ❤️"

For Bundle Promotions: "You asked for it... I finally made a mega bundle 🎁 All my [theme] content in one package at a crazy discount. This is literally the best deal I've ever offered. Check my vault before I change my mind 😅"

Tip Request Messages

Asking for tips requires subtlety. Direct "send me money" messages rarely work.

Goal-Based: "So close to my goal this week 🥺 Just need [X] more to hit it. Every tip helps me make better content for you. Show me some love? 💕"

Content-Reward: "If this post hits [X] tips I'll drop something extra special in my vault tonight 👀 Help me get there? Every tip counts ❤️"

Thank You Tip: "I just wanted to say thank you for being here 🥰 You guys make this possible. If you want to show some extra love, my tip jar is always open... but no pressure, your subscription already means so much 💋"

Renewal Reminder Messages

Prevent subscriber churn by reminding expiring subscribers to renew.

Friendly Reminder: "Hey! I noticed your subscription is about to expire 😢 I'd hate to lose you... I have so much planned for this month. Renew now and you won't miss a thing 💕"

Exclusive Offer: "Your subscription ends soon and I want you to stay 🥺 Renew in the next 48 hours and I'll send you a special thank-you [content type] that no one else gets. Deal? 💋"

FOMO-Based: "Quick heads up - your subscription expires [timeframe]. I'm dropping my biggest [content type] yet this week and I really want you to see it. Don't miss out! ❤️"

Re-Engagement Messages

Win back inactive subscribers who haven't engaged recently.

Miss You: "Hey stranger 👋 I noticed you've been quiet lately. Just wanted to check in and make sure you're okay 💕 I've been making lots of new content... hope you're enjoying it. Miss chatting with you 🥰"

Exclusive for Inactives: "You've been on my mind lately 💭 I made something just for you - no one else is getting this. Consider it my way of saying I miss you 😘 [Low-priced or free content]"

Timing and Frequency Strategy

When and how often you send mass messages dramatically impacts results.

Best Times to Send

Optimal mass message timing based on subscriber activity patterns:

Day	Best Times (EST)	Notes
Monday	7-9 PM	Post-work browsing
Tuesday	7-9 PM	Mid-week engagement
Wednesday	7-9 PM	Strong engagement day
Thursday	7-9 PM	Weekend anticipation
Friday	8-11 PM	Date night competition
Saturday	10 PM-12 AM	Late night activity
Sunday	8-10 PM	Pre-work winding down

General Rules:

• Evenings outperform mornings
• Weekdays slightly outperform weekends
• Payday weeks (1st, 15th) have higher conversion
• Avoid holidays when attention is elsewhere

Optimal Frequency

How often should you send mass messages?

Frequency	Pros	Cons
Daily	Maximum exposure	Subscriber fatigue, high unsubscribe
3-4x/week	Good balance	Can still feel spammy
2x/week	Sustainable pace	May miss opportunities
Weekly	No fatigue	Slower revenue

Recommendation: 2-3 mass messages per week maximum for sales content. Adjust based on unsubscribe rates and conversion trends.

Message Type Distribution

Don't make every message a sales pitch. Mix your message types:

Weekly Mix Example:

• Monday: PPV content drop
• Wednesday: Engagement/check-in message (no sale)
• Friday: Vault promotion or special offer

Monthly Distribution:

• 60% PPV/sales messages
• 20% engagement/relationship building
• 10% renewal reminders
• 10% special offers/bundles

Pricing Strategy for Mass Messages

Price too high and conversion tanks. Price too low and you leave money on the table.

Price Points by Content Type

Content Type	Low	Medium	Premium
Single photo	$3-5	$7-10	$15+
Photo set (5-10)	$8-12	$15-20	$25-35
Photo set (15+)	$15-20	$25-35	$40-50
Short video (<1 min)	$10-15	$20-30	$40+
Long video (2+ min)	$20-30	$35-50	$60-100
Exclusive/special	$25-50	$50-100	$100+

Pricing Psychology

Charm Pricing Use .99 endings: $14.99 converts better than $15 even though it's nearly identical.

Anchor High Mention the "real value" before the discounted price: "This would normally be $50 but you're getting it for $25"

Bundle Value Show individual prices vs bundle: "That's $45 worth of content for just $30"

Limited Time Create urgency: "24 hours only" or "First 50 people"

Testing Price Points

A/B test pricing with audience segmentation:

Test Process:

1. Split subscribers into two groups
2. Send same content at different prices to each
3. Compare conversion rate AND total revenue
4. Higher conversion doesn't always mean more money

Example Test:

• Group A: 250 subscribers, $20 PPV, 12% conversion = 30 sales = $600
• Group B: 250 subscribers, $15 PPV, 18% conversion = 45 sales = $675

Lower price won despite lower conversion rate. Always test.

Writing Copy That Converts

The words in your mass message matter as much as the content you're selling.

Opening Line Rules

The first line determines whether subscribers read the rest.

Good Openers:

• Questions: "Remember when you said...?"
• Statements: "I did something I've never done before..."
• Teases: "You're not going to believe what I'm about to show you..."
• Personal: "I've been thinking about you..."

Bad Openers:

• Generic: "Hey babe"
• Salesy: "New PPV just dropped!"
• Impersonal: "Dear subscriber"
• Boring: "Check this out"

Creating Desire

Build anticipation before the ask:

Sensory Language Describe what they'll see/experience: "Soft lighting, my favorite outfit, and that look you love..."

Curiosity Gaps Tease without revealing: "I almost didn't send this because it's a little too..."

Social Proof Imply others want it: "Everyone's been asking for this..."

Exclusivity Make them feel special: "Only sharing with my favorites..."

Call to Action

Clear, confident CTAs convert better than weak ones.

Strong CTAs:

• "Unlock it now 💕"
• "Don't miss this one 🔥"
• "Get it before I change my mind 😏"

Weak CTAs:

• "If you want to..."
• "Feel free to check it out..."
• "Only if you're interested..."

Emoji Usage

Emojis increase engagement when used strategically:

• 2-4 emojis per message is optimal
• Place at natural pause points
• Match emoji to tone (🔥 for exciting, 🥺 for vulnerable)
• Don't use emojis in place of words

Segmentation and Targeting

Not every subscriber should receive every message.

Segment Types

Segment	Definition	Best For
New subscribers	Joined within 7-14 days	Welcome sequences, intro offers
Active buyers	Purchased PPV in last 30 days	Premium content, higher prices
Non-buyers	Never purchased PPV	Lower prices, value offers
Expiring	Subscription ends within 7 days	Renewal reminders
High spenders	Top 10-20% by lifetime value	Exclusive content, VIP treatment
Inactive	No engagement in 14+ days	Re-engagement campaigns

Segment-Specific Strategies

New Subscribers:

• Don't hit with PPV immediately
• First message should be welcome/thank you
• First PPV offer should be lower-priced "test"
• Goal: Build relationship before selling

Active Buyers:

• Send new content first (reward behavior)
• Can handle higher prices
• Respond well to exclusivity
• Goal: Maximize lifetime value

Non-Buyers:

• Start with lower prices to get first purchase
• Use scarcity and time limits
• Bundle deals work well
• Goal: Convert to buyer status

Expiring Subscribers:

• Focus on retention, not new sales
• Offer renewal incentives
• Remind of upcoming content
• Goal: Prevent churn

Platform Segmentation Features

Different platforms offer different segmentation tools:

Platform	Segmentation Options
OnlyFans	Basic (all, expired, active)
Fanvue	Advanced (purchase history, engagement)
Fansly	Medium (tiers, recent activity)
apatero.ai	Built-in CRM segmentation

Work within your platform's capabilities. Manual tracking via spreadsheets works if built-in tools are limited.

A/B Testing Mass Messages

Systematic testing improves results over time.

What to Test

High Impact Tests:

• Price points ($15 vs $20)
• Opening lines
• Send time (7 PM vs 9 PM)
• Message length (short vs detailed)

Medium Impact Tests:

• Emoji usage and placement
• Urgency elements (24h vs 48h limit)
• Content type description
• CTA wording

Low Impact Tests:

• Small copy changes
• Punctuation variations
• Specific word choices

Testing Process

1. Hypothesis: "I think [change] will increase [metric]"
2. Control: Keep one version as baseline
3. Test: Change only ONE variable
4. Sample Size: At least 100+ subscribers per group
5. Duration: Same send time, same day of week
6. Measure: Track conversion rate and revenue
7. Decide: Implement winner for future messages

Test Example

Test: Short vs Long Message

Hypothesis: Shorter messages will have higher conversion because subscribers don't read long copy.

Control (Long - 150 words): Full story-based message with detailed description of content, personal anecdote, and multiple CTAs.

Test (Short - 40 words): "Made something special for you 🔥 Don't want to say too much... just trust me on this one 😏 [PPV $15]"

Results:

• Long: 10% conversion
• Short: 14% conversion

Conclusion: Shorter messages convert better for this audience. Implement for future PPVs.

Tracking Results

Maintain a testing log:

Date	Test	Control Result	Test Result	Winner	Implemented
Jan 15	$15 vs $20	15% conv, $450 rev	11% conv, $440 rev	Control	No
Jan 22	Short vs Long	10% conv	14% conv	Test	Yes
Jan 29	7PM vs 9PM	12% conv	14% conv	Test	Yes

Over time, these small improvements compound into significantly higher revenue.

Common Mistakes and Fixes

Mistake 1: Sending to Everyone Always

Problem: Same message to all subscribers regardless of their behavior or preferences.

Fix: Segment your audience. At minimum, separate new subscribers from veteran subscribers and buyers from non-buyers.

Mistake 2: No Personalization

Problem: Messages feel mass-produced and impersonal.

Fix: Use platform merge tags if available. Even without automation, vary your copy between sends so messages don't feel templated.

Mistake 3: All Sales, No Relationship

Problem: Every message asks for money.

Fix: Include 1-2 non-sales messages per week. Check-ins, updates, and genuine engagement maintain relationship.

Mistake 4: Ignoring Data

Problem: Sending based on gut feel rather than performance data.

Fix: Track every mass message's conversion rate and revenue. Let data guide decisions.

Mistake 5: Fear of Unsubscribes

Problem: Not sending enough because worried about losing subscribers.

Fix: Some unsubscribes are healthy—they're removing non-buyers anyway. Focus on revenue per subscriber, not just subscriber count.

Mistake 6: Inconsistent Scheduling

Problem: Random send times and frequencies.

Fix: Create a content calendar for mass messages. Consistency helps you test variables properly.

Mass Message Workflow for Chatters

If you have chatters handling your account, establish clear processes.

Pre-Approved Templates

Create a library of approved message templates:

Category	Templates	When to Use
PPV drops	5-10 variations	New content releases
Vault promos	3-5 variations	Weekly vault push
Tips	3-5 variations	Goal-based occasions
Renewals	3-5 variations	Expiring subscribers
Re-engagement	3-5 variations	Inactive subscribers

Chatters select from approved templates rather than writing from scratch.

Approval Process

For Standard Messages: Chatters can send from approved template library without additional approval.

For New Copy: Requires creator review before sending. Chatter submits draft, creator approves/edits.

For High-Value Sends: Any message going to entire subscriber base or involving discounts over 30% requires creator approval.

Performance Tracking

Track which chatters send which messages:

• Conversion rate by chatter
• Revenue generated per mass message
• Unsubscribe rate per campaign

Use this data to identify top performers and provide feedback to underperformers.

Platform-Specific Mass Message Features

OnlyFans

• Basic mass message to all subscribers
• Can exclude recent purchasers
• Pricing options: Free, PPV ($5-50 standard, up to $50)
• Scheduling available

Fanvue

• Advanced segmentation options
• Purchase history targeting
• Automated sequences possible
• Higher PPV price limits

Fansly

• Tier-based messaging
• Can message specific tiers only
• Good automation options
• Flexible pricing

apatero.ai

• Built-in CRM with advanced segmentation
• Chatter assignment for follow-up
• Analytics dashboard
• Integration with content vault

Building Your Mass Message System

Week 1: Setup

Day 1-2: Create template library

• Write 5+ PPV templates
• Write 3+ vault promo templates
• Write 3+ tip request templates
• Write 3+ renewal templates

Day 3-4: Set up tracking

• Spreadsheet for message performance
• Define key metrics to track
• Establish baseline conversion rates

Day 5-7: Plan first month

• Map out 2-3 messages per week
• Assign content to each message slot
• Set pricing for each PPV

Week 2-4: Execute and Learn

Ongoing:

• Send messages according to schedule
• Track all results immediately after send
• Note any anomalies or surprises

Weekly Review:

• What converted best?
• What underperformed?
• What will you test next week?

Month 2+: Optimize

• Implement A/B testing program
• Build segmentation into workflow
• Refine templates based on data
• Increase sophistication over time

Getting Started Today

Mass messaging is a skill that improves with practice. The creators earning $10K+ per month didn't start there—they tested, learned, and optimized.

Start with these immediate actions:

1. Write your first template using the structures above
2. Schedule your first message for optimal timing tonight
3. Track the results (conversion rate, revenue, unsubscribes)
4. Analyze what worked and what didn't
5. Improve one element for your next send

Every mass message is data. Use it to get better.

Ready to generate the content for your mass messages? Start with apatero.ai and build a content library that makes PPV sales easy.

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